Pushing Modern Business Travelers to Never Settle

THE CHALLENGE:
Hyatt House and Hyatt Place were two separate select-service hotel brands, struggling to win preference over competitors that bombard budget-conscious business travelers with undifferentiated benefits and price-based messaging.

THE INSIGHT:
Modern business travelers have high expectations for themselves, but surprisingly not of their hotel. They’ve been conditioned to accept poor hotel experiences that limit their ability to achieve.

THE IDEA:
A co-branded campaign brought Hyatt House and Hyatt Place together, tapping into the never-settle spirit of the modern business traveler by reminding them “You’ve come too far to settle now.”