Celebrating the Odd Creations of Skittles
THE CHALLENGE
Skittles fights for attention against many other food and beverage brands telling funny stories about their products being the object of desire. The brand needed a new angle to steal the spotlight.
THE INSIGHT
People do the strangest things with Skittles besides eating them.
THE IDEA
Put the Skittles-twist on peoples' odd penchant for creating order out of the colorful chaos found within every bag.
THE RESULTS
1.98 billion impressions represented a 30% increase from the brand’s first SuperBowl campaign and ranked 25th out of 63 in USA Today’s AdMeter (up from 29th in 2015).
Immediately after the SuperBowl, we sold a real-life Skittles Portrait of Steven Tyler on eBay, generating over $7K for his charity and an incremental 26 million earned impressions for the brand.
For Skittles’ first media buy on Snapchat, we created the “Skittles Portrait” lens which generated 48.4 million views (5x higher than expected) thanks to an organic, unpaid post by Kylie Jenner.